Exhibiting at the Consumer Life Festival to Promote Yokohama Olive

We exhibited at the 59th Consumer Life Festival, hosted by Hachioji City, and partnered with Yokohama Olive to promote its olive oil through a tasting experience.

Visitors sampled The 1st., a premium extra virgin olive oil made with olives grown in Kamoi, Yokohama, while learning about:
Japanese-grown, locally produced and consumed food
Environmentally responsible production
Sustainable food choices
and other aspects of ethical food.

The sensory tasting invited visitors to enjoy the aroma while discovering differences in olive oil quality and the appeal of Japan's primary industries and local agriculture.

We also introduced the Ethical Model Association's support for primary industries through fashion, including the Agri Girls Collection and our work with MIZUNO to make farming fun through attractive workwear.

Event: 59th Consumer Life Festival
Date: Saturday, February 7, 2026, 11:00 a.m.–4:00 p.m.
Venue: Create Hall (Lifelong Learning Center), 5-6 Azumacho, Hachioji, Tokyo
Organizer: Hachioji Consumer Affairs Center